HOW IT IS CORRECTLY “PACKAGING” A PHOTO FOR DRAINS AND IS IT NECESSARY TO USE FOR THIS ARTIFICIAL INTELLIGENCE
For a photographer who works with photobanks, high-quality images are half the success. In order for a photo to have commercial success on stocks, it must be properly “packed”: the correct title must be chosen for it and relevant keywords must be devised. In the language of drains, this is called “attribution” of the image. Without proper attribution, your picture, no matter how professional and fresh it is, will simply be lost in the huge mass of stock photographs.
You need to know a few simple rules, practice your skills, and gain time and patience, because this work is laborious and laborious. In addition, today there are many services that help automate this work. But ultimately, it is up to you to work with content yourself or give the routine to neural networks.
Learn buyer behavior
In order to feel and understand the behavior of the photobank buyer, try to search for something there yourself. Imagine that you need a wallpaper with a landscape on your desktop or a cute pattern for printing on a t-shirt. Now formulate the query and see what the algorithm gives you. Then change it and see what has changed in the issue. When you find the same image that you imagined in your head, pay attention to its title and description. Periodically perform this exercise to train your client mind and better understand how search works.
Now go to the description of the content. The title of the photo is the most creative and at the same time difficult part of attribution, because the whole essence of your work, you must express the main idea in 3-7 words, not counting articles and prepositions. If there is a landmark in the picture or the city in which you were shooting is recognizable, then indicate this in the title. But do not rush to the extreme and write the exact address of the location.
Successful examples: Driving along the Golden Gate Bridge // Girl on the seashore //
Next, we select keywords. This process is also called “keying” or “keying”. Your goal is to describe the image as relevant as possible. Better to use from 10 to 35 keywords.
First, list the objects that are shown in the photo and their properties. Feel free to use synonyms: different people may have different names of the same phenomenon. But do not overdo it: if it is “palm,” then “brush,” “hand,” but not “hand,” will be perfect as keywords. Do not neglect the numerals and words that describe groups of people (family, crowd, group, class, team); names of professions, occupation, mention gender, age, nationality, social status, if your photo pays attention to this. Describe the circumstances in which the photo was taken: background, postures, colors; a room or open space; time of day or time of year. It is very important to describe the action, if it is present in the image, so do not avoid the verbs: if there is a person in the photo, describe what he is doing and where he is looking.
Use adjectives, including those with a negative value. Most of the photos on the stock depict positive emotions, but users are looking for a wide variety of content! And let you have fewer words, but they will be essentially.